First off, I’m not sure I would be comfortable posting about a pending divorce or my entire life story online, but clearly that is what drove people to his page and created web traffic for him. Sacrificing your life for money (or web fame) seems like a bold choice, because it would be my guess that most women wouldn’t appreciate it- clearly it is a risk- but it was such an innovative idea that I’m sure he felt that he had to run with it and see what would come of it. The guy took risks, and they weren’t small ones. He speaks of doubling down on the green screen and getting bored of work after six weeks and moving onto radical spur of the moment hunches. I have always been one to trust my gut, but I can’t say it has worked out every time. It sounds like his blueprint was to make some money first and then metaphorically double down at Caesars Palace on a green screen no less.
It seems like Justin has been able to use the autobiography site to bring in some amount of cash to add to whatever business he was involved in- Gamers.com, DeNA, etc. It seems like one of the few rational, yet irrational decisions the guy has made. Justin in a nutshell is the rational irrational man. He creates the blog, which few have done and held onto since 1994, then he publishes every detail of his life that is happening from friends passing away to eventually a divorce. He chronicles everything. He sounds like the guy that assumed everything would always work out as he discusses failing nearly all his sophomore classes. Justin doesn’t seem like the materialistic guy, in fact he seems like the complete opposite of that. Making money was never his goal, but web traffic seems to be. The passionate guys seem to be far and few that make it, because they make too many sacrifices and compromises along the way, but Justin never deviated his route and seemed to always know where he wanted to head no matter how irrational it seemed to the naked eye.